Exploring White Label App Solutions: Costs, Advantages, and Development Journey


10 min read

The mobile app industry is growing fast and becoming very popular. Most of our time on mobile phones is spent using apps, showing how important they are for businesses to reach customers. Many small businesses already have apps, and more are planning to create them in the future.

Because apps are so popular, new ideas like white-label apps and reselling apps have emerged. Let's explore what white-label apps are and how much it costs to develop one.

What is a White Label App?

A white label app is an app made by one company but then sold to another business under that business's name and branding. For instance, if a company wants an app, they might hire Company A to make it, but Company A actually gets it from Company B and then changes the name and design to make it seem like they made it themselves.

A white label app can also be an app that gets sold to many businesses with each one putting their own name on it.

When a mobile app gets resold, that's called Mobile App Reselling. Let's take a closer look at that next.

How can you resell white label mobile apps effectively?

Reselling white label mobile apps can be a great opportunity, especially with the huge number of new apps being released each month. Here are two ways you can resell mobile apps:

1. Private Labeling: You can buy ready-made apps from developers or agencies and then rebrand them with your own logo, design, and name. After customizing, you can sell these apps to businesses or individuals as your own product.

2. Custom Development and Reselling: Alternatively, you can work with developers to create custom apps based on your clients' needs. Once developed, you can sell these apps to clients under your brand name.

Both methods allow you to capitalize on the growing demand for mobile apps and offer businesses a quicker and more cost-effective way to get their own apps.

Let's explore two ways you can resell a mobile app

1. Offer App Development Services on Your Website or Portfolio

If you want to sell mobile apps, start by advertising app development as one of your services. When a client approaches you with a project, connect with an app development company to create a customized app based on the client's needs. You act as the middleman, earning returns without handling the main development work.

2. Join White Label App Reseller Programs or Platforms

Sign up for reseller programs or platforms designed for white label app selling. These programs connect you with businesses looking to develop apps. By joining, you can approach these potential customers with attractive offers for app development. The platform helps you attract new customers, and you can request the app development company to create apps tailored to their requirements, gaining multiple new clients for app development.

10 Steps Before Creating a White-Label App for a Client

1. Define Your Strategy:

Take time to plan and refine your approach. With millions of apps available, understanding your niche and target audience is crucial. For example, if you're targeting restaurants and cafes, focus on features like pre-ordering to reduce wait times.

2. Focus on Design and User Experience:

Design is key to a successful app. While using white-label services offers pre-made designs, ensure they meet modern standards and are customizable to suit client needs.

3. Identify Desired Features:

List the specific features you want in the app. While white-label apps have fixed structures, they can still be tailored to meet certain business needs.

4. Overcome Sales Challenges:

Selling white-label app builder can be challenging due to credibility concerns and market competition. Hiring experienced sales professionals can help navigate these obstacles.

5. Offer Customization Options:

Clients will want their branding integrated into the app. Ensure the app design is flexible and can be easily customized without extensive redesign.

6. Research Client's Online Presence:

Understand your client's brand by researching their website, social media, and customer interactions to align app design and functionality with their preferences.

7. Understand Client Priorities:

Communicate closely with the client to understand their goals and challenges. Tailor the app development to address specific business needs.

8. Consider Time and Resources:

White-label apps are time-efficient and require minimal resources for modification, making them a cost-effective solution.

9. Evaluate Development Costs:

Utilizing white-label app development services can significantly reduce costs compared to custom development, especially for startups or budget-conscious individuals.

10. Focus on Maintenance:

White-label apps undergo rigorous testing and maintenance by developers, reducing the risk of bugs and ensuring ongoing support for new features.

In summary, white-label app development offers a streamlined approach to creating customized mobile apps for clients, providing value through efficient development, customization options, and ongoing maintenance and support.

White Label App Development Process Explained Simply

A white label app development process involves three main stages:

1. Creation and Customization:

Initially, a white label app is developed by a service provider or agency with a specific purpose and audience in mind.

2. Rebranding:

The app is then customized and rebranded with a new logo and slogan by a reseller who intends to market it as their own product.

3. Ownership Transfer:

The reseller gains control of the app, either by ordering a custom solution or purchasing a ready-made app for their specific needs. Both service providers and resellers benefit from white label apps.

In addition to these stages:

- Consider Personalization:

Customize the app to align with the client's brand identity, ensuring it blends seamlessly with their existing marketing materials and enhances their online presence.

- Plan to Stand Out:

Study competitors' apps in the client's industry to understand market trends. Aim to offer unique features that differentiate the app and meet unmet consumer needs, avoiding mere replication of the client's website in app form if their site is already mobile-friendly.

By following these steps, you can successfully navigate the white label app development process and deliver a tailored solution that meets your client's requirements.

Differences Between Custom Mobile Apps and White Label Mobile Apps

When choosing between a custom mobile app and a white label mobile app, there are several key differences to consider:

1. Features and App Structure:

  • Custom Mobile App: You have complete freedom to define all features and the overall app structure. However, this can be complex and costly for advanced features.

  • White Label Mobile App: Offers pre-developed features and a proven app structure, making it easier to meet most needs without extensive customization.

2. Maintenance and Sustainability:

  • Custom Mobile App: Requires regular updates and may need redesigning every few years to stay relevant, leading to higher long-term costs.

  • White Label Mobile App: Generally easier to maintain and includes major updates to keep up with mobile trends, reducing long-term maintenance costs.

3. Time and Resources:

  • Custom Mobile App: Requires a longer development process and more resources compared to white label apps, resulting in a longer time to market.

  • White Label Mobile App: Shorter development time and fewer resources needed, allowing for quicker market entry.

4. Level of Customization:

  • Custom Mobile App: Offers high customization potential, allowing for an app tailored to specific requirements and branding.

  • White Label Mobile App: Limited customization options as it is pre-designed, with branding elements being the main customization aspect.

5. Design Uniqueness and User Experience:

  • Custom Mobile App: Provides the opportunity to create unique designs and user experiences tailored to the target audience.

  • White Label Mobile App: May lack uniqueness in design and user flow, potentially leading to rejection from app stores due to similarity with other apps.

6. Cost and Resource Factor:

  • Custom Mobile App: Generally more expensive due to the bespoke development process and higher level of customization.

  • White Label Mobile App: Offers a cost-effective solution as it is pre-developed, making it more budget-friendly for businesses.

Benefits of White Label App Development Explained Simply

Choosing white label mobile app development comes with numerous benefits that cater to various needs and preferences.

1. Cost-Effective Solution:

White label development services offer affordability and quality. You can customize your app without the need to hire additional developers or invest heavily in infrastructure. This ensures you get the features you want within your budget.

2. Faster Market Entry:

White label apps allow for quicker market penetration. While app development can be time-consuming, professional developers can create a white label app efficiently, getting your product to market faster compared to building from scratch.

3. Simplicity and Efficiency:

White label mobile app development simplifies branding and reduces complexity. You can easily hire experienced developers who specialize in building native or cross-platform apps. This saves time and money, as you're leveraging existing expertise.

4. Lower Development Costs:

Utilizing white label app development means utilizing pre-existing frameworks and functionalities, reducing overall development costs. This cost-effectiveness enables you to reach customers faster and allocate resources more efficiently.

How much does it cost to develop a White Label App?

Developing a white label app typically costs between $20,000 to $30,000 for one platform (either Android or iOS) with basic features only. If you want more advanced features or need the app for multiple platforms, the cost can go up to $60,000 to $70,000.

The final cost depends on the specific features you want and the company you choose to develop the app:

- Small companies may charge between $10 to $40 per hour.

- Intermediate companies may charge between $40 to $100 per hour.

- Enterprise-level companies may charge between $100 to $250 per hour.

Remember, these are just rough estimates, and the actual cost can vary depending on your requirements and the complexity of the app.


In conclusion, the mobile app industry is thriving, making white label apps an appealing option for businesses looking to establish a mobile presence efficiently. White label apps offer cost-effective solutions with faster market entry and simplified branding. Development costs typically range from $20,000 to $70,000, depending on complexity and platform. Hourly rates vary based on the development company's expertise level. By following strategic steps, businesses can navigate white label app development effectively, from defining their strategy to overcoming sales challenges. This approach allows businesses to leverage existing frameworks while customizing apps to meet their specific needs and engage customers in a digital landscape.

Frequently Asked Questions (FAQ)

1. What is a white label app?

A white label app is developed by one company but rebranded and sold to another business under their name and branding. It allows businesses to have their own mobile app without the complexities of custom development.

2. How much does it cost to develop a white label app?

The cost of developing a white label app can range from $20,000 to $70,000, depending on the features and platform (Android or iOS). Hourly rates vary based on the development company's expertise level.

3. What are the benefits of white label app development?

  • Cost-effectiveness: White label apps offer affordable solutions compared to custom development.

  • Faster market entry: Ready-made frameworks enable quicker app deployment.

  • Simplified branding: Customize and rebrand apps to align with business identities.

4. What is the white label app development process?

The white label app development process involves:

  • Creation and customization by a service provider.

  • Rebranding the app with a new logo and slogan by a reseller.

  • Ownership transfer to the reseller, who markets it as their own product.

5. How can I resell white label mobile apps effectively?

Effective ways to resell white label apps include offering app development services on your website/portfolio and joining white label app reseller programs/platforms to connect with businesses seeking app solutions.

6. What steps should I take before creating a white label app for a client?

Before creating a white label app, define your strategy, focus on design and user experience, identify desired features, overcome sales challenges, offer customization options, research the client's online presence, understand client priorities, evaluate development costs, and prioritize maintenance.

7. What is the difference between custom mobile apps and white label mobile apps?

  • Custom Mobile Apps: Fully customizable, higher maintenance costs, longer development time.

  • White Label Mobile Apps: Pre-developed with fixed features, lower maintenance costs, shorter time to market.

8. Why choose white label app development?

White label app development offers a streamlined and cost-effective way for businesses to acquire mobile apps tailored to their needs, providing efficient development, customization options, and ongoing maintenance and support.